If you've experienced business long enough, you understand gaining new business is essential to the growth of your company. In some industry's new blood is the lifeblood of the business and without it, you die. To be able to achieve your full potential in your venture, then you will need to have ongoing marketing strategies which will grow your business every year.
A large number of Award Shop owners desire to develop corporate business and gain them as a normal account. In the end, who wouldn't want a good repeat account with a corporation like, American Airlines or Wendy's? Gaining these kind of monthly accounts can increase your business and may also be utilized to secure other accounts as well.
Consider this... you have an engraving business and you also supply numerous products from plaques, trophies, badges, pens, etc... and you want to develop a merchant account together with your local McDonald's. You might or might not know the dog owner, manager or anyone employed there on an individual basis at the moment. However, when you do introduce yourself and your line of business, anticipate to hand the "decision maker" an impressive item. Not just a simple business card together with your contact info, give them something that may cause them to remember you.
Here's the idea... Most people enjoy receiving something that has been personalized for them, something making use of their name on it. You being an engraver have all sorts of items you can engrave and show the manager as gift, introducing your organization. Another impressive look would be to have their company logo or corporate insignia engraved on the piece aswell. I suggest creating a "sample" of what you will like to do for them on a monthly basis and plant the theory to allow them to present an Employee of the Month award.
Present the owner (or manager) with a 7x9 designer plaque that has their corporate logo and name engraved on it, along with wording that best describes the appreciation award. If you do not now have their logo on file, it is possible to obtain it without difficulty by searching the net for logos & clip art online. Additionally, create for them a name badge that also has their name and logo onto it. Plan to leave these items behind as a free sample, demonstrating your products and services.
Another nifty thing to do is show them a big perpetual plaque. https://mikestrophies.net/corporate-awards/ around a 10x13 with a good brass header plate that has their corporate logo engraved large. If you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header having an additional piece of gold brass and it will cause the engraved logo to stick out more on the brass plate.
Having an Employee of the Month award is ideal for showing appreciation to workers who do their job well. This will create a continuing month-to-month award program which will enable you to show off many other products you have available for them. Think about it, if you are the main one doing their awards and they want a banner for a special promotion, they're going to call you. It's your company that is on the forefront of their mind, due to them calling or seeing you every month because of their Employee of the Month awards. Including getting additional nametags designed for new employees that are hired each week, month or quarter.
Establishing this kind of account will allow you to generate more accounts exactly like it. Imagine going to other establishments with exactly the same idea and adding the point that you already do it for McDonald's, Wendy's, etc... Thus giving you more clout and subsequently builds your corporate business faster.
Using these type of suggestions to "get your foot in the entranceway" is sure to capture new business for the award shop and continue to grow your business.